M advertising

M advertising

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Chapter 1: The evolution of advertising -- Chapter 2: The environment of advertising -- Chapter 3: The business of advertising -- Chapter 4: Segmentation, targeting, and the marketing mix -- Chapter 5: Communication and consumer behavior -- Chapter 6: Account planning and research -- Chapter 7: Mark...

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Bibliographic Details
Main Authors: Arens, William (Author), Schaefer, David H. (Author), Weigold, Michael F. (Author)
Format: Book
Language:English
Published: New York, NY McGraw-Hill Education 2015.
Edition:Second edition.
Subjects:
Advertising.
Advertising in art.