M advertising

Chapter 1: The evolution of advertising -- Chapter 2: The environment of advertising -- Chapter 3: The business of advertising -- Chapter 4: Segmentation, targeting, and the marketing mix -- Chapter 5: Communication and consumer behavior -- Chapter 6: Account planning and research -- Chapter 7: Mark...

詳細記述

書誌詳細

主要な著者:	Arens, William (著者), Schaefer, David H. (著者), Weigold, Michael F. (著者)
フォーマット:	図書
言語:	English
出版事項:	New York, NY McGraw-Hill Education 2015.
版:	Second edition.
主題:	Advertising. Advertising in art.