M advertising

Chapter 1: The evolution of advertising -- Chapter 2: The environment of advertising -- Chapter 3: The business of advertising -- Chapter 4: Segmentation, targeting, and the marketing mix -- Chapter 5: Communication and consumer behavior -- Chapter 6: Account planning and research -- Chapter 7: Mark...

Ausführliche Beschreibung

Bibliographische Detailangaben

Hauptverfasser:	Arens, William (VerfasserIn), Schaefer, David H. (VerfasserIn), Weigold, Michael F. (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	New York, NY McGraw-Hill Education 2015.
Ausgabe:	Second edition.
Schlagworte:	Advertising. Advertising in art.