M advertising

Chapter 1: The evolution of advertising -- Chapter 2: The environment of advertising -- Chapter 3: The business of advertising -- Chapter 4: Segmentation, targeting, and the marketing mix -- Chapter 5: Communication and consumer behavior -- Chapter 6: Account planning and research -- Chapter 7: Mark...

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Detalles Bibliográficos

Autores principales:	Arens, William (Autor), Schaefer, David H. (Autor), Weigold, Michael F. (Autor)
Formato:	Libro
Lenguaje:	English
Publicado:	New York, NY McGraw-Hill Education 2015.
Edición:	Second edition.
Materias:	Advertising. Advertising in art.