M advertising

M advertising

सभी संस्करण दिखाएं (3)

Chapter 1: The evolution of advertising -- Chapter 2: The environment of advertising -- Chapter 3: The business of advertising -- Chapter 4: Segmentation, targeting, and the marketing mix -- Chapter 5: Communication and consumer behavior -- Chapter 6: Account planning and research -- Chapter 7: Mark...

पूर्ण विवरण

ग्रंथसूची विवरण
मुख्य लेखकों: Arens, William (लेखक), Schaefer, David H. (लेखक), Weigold, Michael F. (लेखक)
स्वरूप: पुस्तक
भाषा:English
प्रकाशित: New York, NY McGraw-Hill Education 2015.
संस्करण:Second edition.
विषय:
Advertising.
Advertising in art.