Key enablers for user-centric advertising across next generation networks

This book introduces three distinct but complementary enablers. The Human Enabler provides a real-time context brokerage system capable of securely managing different types of user-related data in a standardized way. The Reasoning Enabler is the result of a well defined methodology that enables new...

Full description

Bibliographic Details

Main Author:	Simoes, Jose (Author)
Format:	Electronic Resource
Language:	English
Published:	London, United Kingdom The Institution of Engineering and Technology 2013.
Subjects:	Internet advertising. Computer networks. Telecommunication systems. Multimedia communications. Real-time data processing. Ubiquitous computing. Electronic books.
Online Access:	Available for University of the Philippines Diliman via IET Digital Library. Click here to access Also available remotely for University of the Philippines Diliman via IET Digital Library. Click here to access thru EZproxy