Demystifying marketing a guide to the fundamentals for engineers
The book has 12 chapters and is divided into 4 parts. The first part deals with an overview of marketing; the second part covers fundamental issues of marketing; the third part covers strategy and marketing planning; and the fourth part covers marketing communication etc. An index is also given.
| Egile nagusia: | |
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| Formatua: | Electronic Resource |
| Hizkuntza: | English |
| Argitaratua: |
London, United Kingdom
Institution of Engineering and Technology
2007.
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| Gaiak: | |
| Sarrera elektronikoa: | Available for University of the Philippines Diliman via IET Digital Library. Click here to access Also available remotely for University of the Philippines Diliman via IET Digital Library. Click here to access thru EZproxy |