Advertising media planning a brand management approach

Advertising media planning a brand management approach

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Bibliografiske detaljer
Main Authors: Kelley, Larry D. 1955- (Author), Sheehan, Kim (Author), Jugenheimer, Donald W. (Author)
Format: Bog
Sprog:English
Udgivet: New York Routledge, Taylor & Francis Group 2015.
Udgivelse:Fourth edition.
Fag:
Advertising media planning.
Brand name products.
Marketing.