Advertising media planning a brand management approach

Bibliographic Details
Main Authors:	Kelley, Larry D. 1955- (Author), Sheehan, Kim (Author), Jugenheimer, Donald W. (Author)
Resource Type:	Book
Language:	English
Published:	New York Routledge, Taylor & Francis Group 2015.
Edition:	Fourth edition.
Subjects:	Advertising media planning. Brand name products. Marketing.

Description
Physical Description:	viii, 351 pages 23 cm
Bibliography:	Includes bibliographical references and index.
ISBN:	9780765640901 (pbk. : alk. paper)