Case study: Competing with a Goliath A Peruvian apparel company struggles to position itself against a global brand.

Case study: Competing with a Goliath A Peruvian apparel company struggles to position itself against a global brand.

书目详细资料
发表在:Harvard Business Review V. 94, 1-5, 7/8,9-12 (2016).
主要作者: Avery, Jill
格式: 文件
语言:English
主题:
Focus groups.
Market research.
Clothing industry.
Brand image.
Case studies.