Know your customers "jobs to be done" Is innovation inherently a hit-or-miss endeavor? Not if you understand why customers make the choices they do.

Know your customers "jobs to be done" Is innovation inherently a hit-or-miss endeavor? Not if you understand why customers make the choices they do.

Detalhes bibliográficos
Publicado no:Harvard Business Review V. 94, 1-5, 7/8,9 (2016).
Autor principal: Christensen, Clayton M.
Formato: Artigo
Idioma:English
Assuntos:
Innovations.
Business growth.
Customer relations.
Strategic management.
Success factors.