Know your customers "jobs to be done" Is innovation inherently a hit-or-miss endeavor? Not if you understand why customers make the choices they do.
| में प्रकाशित: | Harvard Business Review V. 94, 1-5, 7/8,9 (2016). |
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| मुख्य लेखक: | |
| स्वरूप: | लेख |
| भाषा: | English |
| विषय: |