Know your customers "jobs to be done" Is innovation inherently a hit-or-miss endeavor? Not if you understand why customers make the choices they do.

Xehetasun bibliografikoak
Argitaratua izan da:Harvard Business Review V. 94, 1-5, 7/8,9 (2016).
Egile nagusia: Christensen, Clayton M.
Formatua: Artikulua
Hizkuntza:English
Gaiak: