Product development a structured approach to consumer product development, design, and manufacture

Product development a structured approach to consumer product development, design, and manufacture

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Dades bibliogràfiques
Autors principals: Mital, Anil (Autor), Desai, Anoop (Autor), Subramanian, Anand (Autor), Mital, Aashi (Autor)
Format: Llibre
Idioma:English
Publicat: Amsterdam, Netherlands Elsevier 2014.
Edició:Second edition.
Matèries:
New products > Management.
New products > Marketing.
Strategic planning.