Perceived effect of mass media advertisements using food and nutrition messages on the buying practices of semi-urban housewives

This study is a descriptive survey which aimed to determine the perceived effects of the various forms of mass media advertisements using food and nutrition messages on the buying practices of semi-urban housewives. More specifically, the researcher attempted to find out: the degree of exposure of s...

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Bibliographic Details

Main Author:	Natividad, Nida R. 1954-
Other Authors:	Leocadio, Corazon G.
Resource Type:	Thesis
Language:	English
Subjects:	Advertising > Food > Philippines. Consumer' preferences > Philippines. Consumers > Philippines > Atittudes.