Strategic brand management building, measuring and managing brand equity

Manylion Llyfryddiaeth
Prif Awdur: Keller, Kevin Lane 1956-
Resource Type: Llyfr
Iaith:English
Cyhoeddwyd: Boston Pearson [2013]
Rhifyn:Fourth edition.
Pynciau:

Technology Management Center (UP Diliman)

Accession # Call # Volume/Part# Copy # Collection Circulation Type Circulation Status
TMC-1706 HD 69 B7 / K45 2013 Regular Circulation On-Shelf