Strategic brand management building, measuring and managing brand equity

Detaylı Bibliyografya
Yazar:	Keller, Kevin Lane 1956-
Materyal Türü:	Kitap
Dil:	English
Baskı/Yayın Bilgisi:	Boston Pearson [2013]
Edisyon:	Fourth edition.
Konular:	Brand name products > Management.