Strategic brand management building, measuring and managing brand equity
Main Author: | |
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Resource Type: | Book |
Language: | English |
Published: |
Boston
Pearson
[2013]
|
Edition: | Fourth edition. |
Subjects: |
Technology Management Center (UP Diliman)
Accession # | Call # | Volume/Part# | Copy # | Collection | Circulation Type | Circulation Status |
---|---|---|---|---|---|---|
TMC-1706 | HD 69 B7 / K45 2013 | Regular Circulation | On-Shelf |