Strategic brand management building, measuring and managing brand equity

Podrobná bibliografie
Hlavní autor: Keller, Kevin Lane 1956-
Resource Type: Kniha
Jazyk:English
Vydáno: Boston Pearson [2013]
Vydání:Fourth edition.
Témata:

Technology Management Center (UP Diliman)

Accession # Call # Volume/Part# Copy # Collection Circulation Type Circulation Status
TMC-1706 HD 69 B7 / K45 2013 Regular Circulation On-Shelf