APA (7th ed.) Citation

Keller, K. L. (2013). Strategic brand management: Building, measuring and managing brand equity (Fourth edition.). Pearson.

Chicago Style (17th ed.) Citation

Keller, Kevin Lane. Strategic Brand Management: Building, Measuring and Managing Brand Equity. Fourth edition. Boston: Pearson, 2013.

MLA (8th ed.) Citation

Keller, Kevin Lane. Strategic Brand Management: Building, Measuring and Managing Brand Equity. Fourth edition. Pearson, 2013.