Determinants of customers' choice of selected fast food restaurants

The study investigated some of the factors that may influence customers' choice of the selected fast food restaurants, namely: their personal characteristics, their eating habits and practices, their current health and nutrition concerns and their attitudes toward restaurant attributes. A one-s...

Deskribapen osoa

Xehetasun bibliografikoak
Egile nagusia: Tuble, Amelia C.
Beste egile batzuk: Lopez, Ma. Belinda V.
Formatua: Liburua
Hizkuntza:English
Argitaratua: 1992.
Gaiak: