Digital marketing integrating strategy and tactics with values

"Digital Marketing is an easy-to-understand guidebook that helps the reader to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tools with core values to attain a competitive advantage"-- Provided by publisher.

Bibliografiska uppgifter
Huvudupphovsman: Kaufman, Ira Morton, 1947-
Materialtyp: Bok
Språk:English
Publicerad: New York, London Routledge, Taylor & Francis Group 2015.
Ämnen: