Digital marketing integrating strategy and tactics with values

"Digital Marketing is an easy-to-understand guidebook that helps the reader to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tools with core values to attain a competitive advantage"-- Provided by publisher.

Opis bibliograficzny
1. autor: Kaufman, Ira Morton, 1947-
Format: Książka
Język:English
Wydane: New York, London Routledge, Taylor & Francis Group 2015.
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