Digital marketing integrating strategy and tactics with values
"Digital Marketing is an easy-to-understand guidebook that helps the reader to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tools with core values to attain a competitive advantage"-- Provided by publisher.
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| Natura: | Libro |
| Lingua: | English |
| Pubblicazione: |
New York, London
Routledge, Taylor & Francis Group
2015.
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