Digital marketing integrating strategy and tactics with values

"Digital Marketing is an easy-to-understand guidebook that helps the reader to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tools with core values to attain a competitive advantage"-- Provided by publisher.

Bibliografiset tiedot
Päätekijä: Kaufman, Ira Morton, 1947-
Aineistotyyppi: Kirja
Kieli:English
Julkaistu: New York, London Routledge, Taylor & Francis Group 2015.
Aiheet: