Marketing communications offline and online integration, engagement and analytics

Bibliografski detalji
Glavni autori:	Smith, P. R. (Paul Russell) 1957- (Autor), Zook, Ze (Autor)
Format:	Knjiga
Jezik:	engleski
Izdano:	London KoganPage [2016]
Izdanje:	Sixth edition.
Teme:	Communication in marketing.