Celebrities' parasocial interaction and relationships Predictor of voting preference towards endorsed political candidates.

Celebrities' parasocial interaction and relationships Predictor of voting preference towards endorsed political candidates.

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Bibliographic Details
Published in:Philippine Management Review 23, 1 (2016).
Main Author: Centeno, Dave De Guzman
Format: Article
Language:English
Subjects:
Celebrity endorsements.
Philippine National Elections.
Parasocial interaction and relationships.
Logit model.
Voting preferences.