Differentiating among major Philippine toothpaste brands a logit modelling approach

Bibliographic Details
Main Author:	Gutierrez, Ben Paul B.
Resource Type:	Book
Language:	English
Published:	Quezon City Cesar E. A. Virata School of Business, University of the Philippines 2005.
Series:	UPVSB professorial chair lecture : no.05-28
Subjects:	Brand choice > Philippines. Brand name products. Product management. Consumer behavior.

Accession #	Call #	Volume/Part#	Copy #	Collection	Circulation Type	Circulation Status
BA028761	HC 460 E2 / U53 2005 no.28				Room-use Only	On-Shelf