Risks, rewards, and responses towards a risk-aversion model of brand loyalty

Detalles Bibliográficos
Autor principal:	Ilano, Arturo Benedicto M.
Formato:	Libro
Lenguaje:	English
Publicado:	Quezon City Cesar E. A. Virata School of Business, University of the Philippines c2016.
Colección:	UPVSB faculty grant lecture : 16-06
Materias:	Brand name products > Management. Customer loyalty. Identity psychology.