Domain names rewired strategies for brand protection in the next generation of the Internet

Domain names rewired strategies for brand protection in the next generation of the Internet

Bibliographic Details
Main Author: Wolfe, Jennifer C.
Resource Type: Book
Language:English
Published: Hoboken, N. J. John Wiley & Sons c2013.
Subjects:
Product management.
Internet domain names.
Internet marketing.
Branding (Marketing)
Strategic planning.

Technology Management Center (UP Diliman)

Accession # Call # Volume/Part# Copy # Collection Circulation Type Circulation Status
TMC-1638 HF 5415.15 W65 2013 Regular Circulation On-Shelf