Content Inc. how entrepreneurs use content to build massive audiences and create radically successful businesses
"A pioneer of content marketing, Joe Pulizzi has cracked the code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work. In Content Inc., he breaks down the business-startup process into six steps, making it simple for you to...
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| Format: | Livre |
| Langue: | English |
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New York
McGraw-Hill Education
2016.
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