Private label imitation of a national brand Implications for consumer choice and law.

Private label imitation of a national brand Implications for consumer choice and law.

Manylion Llyfryddiaeth
Cyhoeddwyd yn:Journal of marketing research V. 51, 5,6 (2014).
Prif Awdur: Aribarg, Anocha
Fformat: Erthygl
Iaith:English
Pynciau:
Counterfeiting.
House brands.
Litigation.
Product choice.
Decision making models.
Marketing management.