Private label imitation of a national brand Implications for consumer choice and law.

Private label imitation of a national brand Implications for consumer choice and law.

Bibliografiska uppgifter
I publikationen:Journal of marketing research V. 51, 5,6 (2014).
Huvudupphovsman: Aribarg, Anocha
Materialtyp: Artikel
Språk:English
Ämnen:
Counterfeiting.
House brands.
Litigation.
Product choice.
Decision making models.
Marketing management.