Private label imitation of a national brand Implications for consumer choice and law.

Private label imitation of a national brand Implications for consumer choice and law.

Bibliografiset tiedot
Julkaisussa:Journal of marketing research V. 51, 5,6 (2014).
Päätekijä: Aribarg, Anocha
Aineistotyyppi: Artikkeli
Kieli:English
Aiheet:
Counterfeiting.
House brands.
Litigation.
Product choice.
Decision making models.
Marketing management.