Private label imitation of a national brand Implications for consumer choice and law.

Private label imitation of a national brand Implications for consumer choice and law.

Detalhes bibliográficos
Publicado no:Journal of marketing research V. 51, 5,6 (2014).
Autor principal: Aribarg, Anocha
Formato: Artigo
Idioma:English
Assuntos:
Counterfeiting.
House brands.
Litigation.
Product choice.
Decision making models.
Marketing management.