Contingent match incentives increase donations.

Contingent match incentives increase donations.

Detalhes bibliográficos
Publicado no:Journal of marketing research V. 51, 5,6 (2014).
Autor principal: Anik, Lalin
Formato: Artigo
Idioma:English
Assuntos:
Periodical.
Nonprofit organizations.
Incentives.
Social marketing.