Contingent match incentives increase donations.

Contingent match incentives increase donations.

Dades bibliogràfiques
Publicat a:Journal of marketing research V. 51, 5,6 (2014).
Autor principal: Anik, Lalin
Format: Article
Idioma:English
Matèries:
Periodical.
Nonprofit organizations.
Incentives.
Social marketing.