Contingent match incentives increase donations.

Contingent match incentives increase donations.

Dettagli Bibliografici
Pubblicato in:Journal of marketing research V. 51, 5,6 (2014).
Autore principale: Anik, Lalin
Natura: Articolo
Lingua:English
Soggetti:
Periodical.
Nonprofit organizations.
Incentives.
Social marketing.