Contingent match incentives increase donations.

Contingent match incentives increase donations.

Xehetasun bibliografikoak
Argitaratua izan da:Journal of marketing research V. 51, 5,6 (2014).
Egile nagusia: Anik, Lalin
Formatua: Artikulua
Hizkuntza:English
Gaiak:
Periodical.
Nonprofit organizations.
Incentives.
Social marketing.