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The psychology of advertising

Bibliografske podrobnosti
Main Authors: Fennis, Bob Michaël 1968- (Author), Stroebe, Wolfgang (Author)
Format: Knjiga
Jezik:angleščina
Izdano: London Routledge/Taylor & Francis Group [2016]
Izdaja:Second edition.
Teme:
Advertising > Psychological aspects.
Consumers > Attitudes.
Online dostop:Table of contents only