Advertising in the aging society understanding representations, practitioners, and consumers in Japan

Advertising in the aging society understanding representations, practitioners, and consumers in Japan

Dades bibliogràfiques
Autors principals: Prieler, Michael (Autor), Kohlbacher, Florian (Autor)
Format: Llibre
Idioma:English
Publicat: Houndmills, Basingstoke, Hampshire Palgrave Macmillan [2016].
Matèries:
Advertising > Japan.
Population aging > Japan.
Older consumers > Japan.
Consumer behavior > Japan.