Advertising in the aging society understanding representations, practitioners, and consumers in Japan

Advertising in the aging society understanding representations, practitioners, and consumers in Japan

Podrobná bibliografie
Hlavní autoři: Prieler, Michael (Autor), Kohlbacher, Florian (Autor)
Médium: Kniha
Jazyk:English
Vydáno: Houndmills, Basingstoke, Hampshire Palgrave Macmillan [2016].
Témata:
Advertising > Japan.
Population aging > Japan.
Older consumers > Japan.
Consumer behavior > Japan.