Advertising in the aging society understanding representations, practitioners, and consumers in Japan

Advertising in the aging society understanding representations, practitioners, and consumers in Japan

Detalles Bibliográficos
Main Authors: Prieler, Michael (Author), Kohlbacher, Florian (Author)
Formato: Libro
Idioma:English
Publicado: Houndmills, Basingstoke, Hampshire Palgrave Macmillan [2016].
Subjects:
Advertising > Japan.
Population aging > Japan.
Older consumers > Japan.
Consumer behavior > Japan.