Advertising in the aging society understanding representations, practitioners, and consumers in Japan

Advertising in the aging society understanding representations, practitioners, and consumers in Japan

Библиографические подробности
Главные авторы: Prieler, Michael (Автор), Kohlbacher, Florian (Автор)
Формат: ‌
Язык:English
Опубликовано: Houndmills, Basingstoke, Hampshire Palgrave Macmillan [2016].
Предметы:
Advertising > Japan.
Population aging > Japan.
Older consumers > Japan.
Consumer behavior > Japan.