Advertising in the aging society understanding representations, practitioners, and consumers in Japan

Advertising in the aging society understanding representations, practitioners, and consumers in Japan

Bibliographic Details
Main Authors: Prieler, Michael (Author), Kohlbacher, Florian (Author)
Format: Book
Language:English
Published: Houndmills, Basingstoke, Hampshire Palgrave Macmillan [2016].
Subjects:
Advertising > Japan.
Population aging > Japan.
Older consumers > Japan.
Consumer behavior > Japan.