Advertising in the aging society understanding representations, practitioners, and consumers in Japan

Advertising in the aging society understanding representations, practitioners, and consumers in Japan

Dettagli Bibliografici
Autori principali: Prieler, Michael (Autore), Kohlbacher, Florian (Autore)
Natura: Libro
Lingua:English
Pubblicazione: Houndmills, Basingstoke, Hampshire Palgrave Macmillan [2016].
Soggetti:
Advertising > Japan.
Population aging > Japan.
Older consumers > Japan.
Consumer behavior > Japan.