Services marketing people, technology, strategy

Xehetasun bibliografikoak
Egile Nagusiak:	Wirts, Jochen (Egilea), Lovelock, Christopher H. (Egilea)
Formatua:	Liburua
Hizkuntza:	ingelesa
Argitaratua:	New Jersey World Scientific [2016]
Edizioa:	Eighth edition.
Gaiak:	Marketing > Management. Professions > Marketing. Service industries > Marketing. Customer services > Marketing.