Services marketing people, technology, strategy

Services marketing people, technology, strategy

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Manylion Llyfryddiaeth
Prif Awduron: Wirts, Jochen (Awdur), Lovelock, Christopher H. (Awdur)
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: New Jersey World Scientific [2016]
Rhifyn:Eighth edition.
Pynciau:
Marketing > Management.
Professions > Marketing.
Service industries > Marketing.
Customer services > Marketing.