Services marketing people, technology, strategy

Services marketing people, technology, strategy

Taispeáin gach leagan (9)
Sonraí bibleagrafaíochta
Príomhchruthaitheoirí: Wirts, Jochen (Údar), Lovelock, Christopher H. (Údar)
Formáid: LEABHAR
Teanga:English
Foilsithe / Cruthaithe: New Jersey World Scientific [2016]
Eagrán:Eighth edition.
Ábhair:
Marketing > Management.
Professions > Marketing.
Service industries > Marketing.
Customer services > Marketing.