The handbook of brand management scales

The handbook of brand management scales

Manylion Llyfryddiaeth
Prif Awduron: Zarantonello, Lia (Awdur), Pauwels-Delassus, Veronique (Awdur)
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: London Routledge/Taylor & Francis Group [2016]
Rhifyn:First edition.
Pynciau:
Marketing research > Statistical methods > Handbooks, manuals, etc.
Consumer behavior > Research.
Scaling (Social sciences) > Handbooks, manuals,etc.