Celebrification investigating the relationship between selected celebrity endorsers' parasocial interaction and the publics' voting behavior

Detalles Bibliográficos
Autor principal: Centeno, Dave D.G (Autor)
Otros Autores: Del Villar, Carmencita P. (adviser.)
Formato: Tesis
Lenguaje:English
Publicado: Quezon City College of Arts and Letters, University of the Philippines Diliman [2008]
Materias: